synergia

Acquiring a website is a good decision.  It can also be a costly venture featuring deep dissapointment, big investments and high blood pressure.  Here are simple steps to take when starting the journey that save you a headache later.

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A recurring nightmare for many small business owners in East & Central Africa is that the Piracy Police will come knocking on your door. As soon as they ask to see your licenses, you know your goose is cooked. That’s simply because many small businesses in the region use 90% pirated software. My basic survey showed that this is the biggest reason some have been forced to use spreadsheets for their accounting.  Legit accounting software is priced out of their reach.  At SYNERGIA, we encourage small businesses to use software they can afford.  Accounting software is not an exception. Read the rest of this entry »

Performing backups of your data can be a tiring, boring and repetitive task. The decision on what to backup, how often to backup, how to track changes and where to store the backup can turn a good idea into a daunting task. Add to that the headache of backing up multiple machines across the business! We found a way of making life simple for our clients. We setup backup servers in their premises that backup every workstation’s data onto the server’s hard disk drives automatically every day (maybe even once a day if need be). Read the rest of this entry »

I visited a couple of websites today that I had not looked at in a long time and very quickly learned a few lessons on how to use the web to build my brand.

The biggest lesson was from a fast moving consumer goods (fmcg) business that launched a new website last year. Their new website introduces a departure from the branding consistency they exhibit in their shop front due to the introduction of a new base color. Whereas the brand uses mustard and rusty red on the ground, they use black as their base color on the web. No where else does black play such a prominent part in the presentation of the brand. In addition, navigation of the website does not allow the visitor to truly experience the brand. It performs dismally in its attempt to capture the essence of the brand.

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